Louis Gray's 10 Rules for Real Time Consumers

1. We want access to your product as quickly as possible
2. We expect the product to work on any platform in any location
3. We want to see that you allow for feedback, positive and negative
4. We expect that you respond to your customers quickly
5. We expect that you join and lead the conversation
6. We want to see that you continually improve your product
7. We expect you to use your product and be visible
8. We expect that you will embrace or lead standards
9. We expect you are driven by more than money alone
10. We want you to treat us as informed consumers and partners.

Enough said!