Cision - Ten Tips on Reaching Out to "Mom Blogs"

1. Thou shalt not spam.
   Bloggers dislike canned pitches sent to generic lists. Authors of mommy blogs often get their start by sharing their most personal thoughts and stories. An impersonal approach won't be the best approach for them.
2. Read first - a lot. Pitch Later.
   Get to know the blogger and the kinds of things she writes about before you make an approach.
3. Research the "influentials."
   Learn which blogs are truly influential versus those that are popular. Many blogs that don't have as much traffic have customers that are highly targeted and provide you with a very desirable niche.
4. Personalize your pitch.
   A carefully worded e-mail touching on something the blogger has written about is the best way to share your information with the blogger.
5. Cultivate relationships
   Know the community and join it if you can. Positive word-of-mouth is the strongest influencer of product choices and brand loyalty.
6. Call your own mom
   Relate your own personal experiences to help you understand what is worthwhile and interesting to a mommy blogger.
7. Go easy on the "m" word.
   Don't stereotype every mommy blogger as a "mom" and nothing else. Mommy bloggers are intelligent adults with many interests.
8. Don't attach strings to samples
   Its fine to send samples in hopes the blogger will write about it but make it clear there is no prid-quo-pro, obligation, or expectation attached.
9. Follow-up
   Failing to follow-up after a writer has done a post on your product is a cardinal sin. A brief note thanking the blogger for the post and offering to be of help in the future is best.
10. Have a sense of humor.
    Loosen up and have some fun. Being a mommy is stressful. Mommy bloggers want to have fun and relieve their stress. Don't ever add to it.

What a great set of suggestions. Many apply to all bloggers.